{"title":"Die Once","description":"\u003cp class=\"p1\"\u003e\u003cem\u003e“Cowards die many times before their deaths; the valiant never taste of death but once.” \u003c\/em\u003e\u003cb\u003e\u003c\/b\u003e— \u003ci\u003eJulius Caesar\u003c\/i\u003e, Shakespeare\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eYou’ve seen it. People giving up before it even gets hard. Quitting before they’ve even started. That’s not you. Life’s not supposed to be easy. It’s supposed to be earned. You can play it safe and die a little every day. Or you can live hard and walk straight into the fight.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eWhile others chase comfort, we chase challenges. While others reward themselves for nothing, we earn it, one hard step at a time. And while the coward dies a thousand deaths, each one a reminder of what he could’ve been, the only thing that dies in us is the weaker version of who we were yesterday.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThere’s a reason King Leonidas looked Ephialtes in the eye and said: \u003cem\u003e“May you live forever.”\u003c\/em\u003e\u003cb\u003e \u003c\/b\u003e\u003cb\u003e\u003c\/b\u003eThat’s not a blessing. That’s the curse of those who never stood for anything.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eWe die once. And when we do, it’s with our shield in hand. Life hard. Die once.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eDie Once: cowards die a thousand times. Shirt, oversized shirt, hoodie, crewneck, sticker and flag.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eAlso found as die once, cowards die a thousand deaths, courage, brave, fearless.\u003c\/p\u003e","products":[{"product_id":"die-once-oversized-shirt","title":"Die Once Oversized Shirt","description":"\u003cp\u003eA coward dies many times before his death, the fearless only once.\u003c\/p\u003e\n\u003cp\u003eWhen Leonidas looked the traitor Ephialtes in the eye, he said: \"May you live forever.\" It was not a blessing. The men who choose the road of cowardice die a small death every day, and the men at the Hot Gates died once.\u003c\/p\u003e\n\u003cp\u003eThe oversized tee is heavy cotton with dropped shoulders and a loose hang. The acid wash gives the fabric its own pattern, so no two shirts come out the same. 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The men who choose the road of cowardice die a small death every day, and the men at the Hot Gates died once.\u003c\/p\u003e\n\u003cp\u003eThe tee is combed ring-spun cotton, soft on the skin and cool on a hot day: the one you reach for first. The cut is regular and true to size. 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The men who choose the road of cowardice die a small death every day, and the men at the Hot Gates died once.\u003c\/p\u003e\n\u003cp\u003eThe hoodie has a weight you feel the moment you pick it up: warm on a cold morning and light enough to train in outside. The fleece inside is brushed soft. The cords end in engraved metal, so they hang straight. The cut gives room across the shoulders and chest, sits closer at the waist and runs true to size. The hoodie is pre-washed, so the fit you buy is the fit you keep. 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The men who choose the road of cowardice die a small death every day, and the men at the Hot Gates died once.\u003c\/p\u003e\n\u003cp\u003eThe sticker goes on any clean, smooth surface: a bottle, a hard case, a laptop, a helmet. Wipe the spot and press it on. 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