STAY ON THE COMMS
Sitreps don’t come by smoke signal and our gear moves fast. Be the first to know about new drops, mission-critical restocks, and limited gear before it’s gone. No noise. Just intel.
WHAT TO EXPECT WHEN YOU SIGN UP
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Sign up to get the kind of intel that actually matters. Straight to your inbox.
Be first in line when new gear hits — from fresh designs to all-new products.
Get a heads-up on returning bestsellers and limited releases that won’t be restocked once they’re gone.
We notify you when fresh videos go live: New documentaries, behind-the-scenes content and real talk from the team behind BIA.
NOT JUST A MINDSET
WEAR YOUR WHY & SET A STATEMENT
BROTHERHOOD ESSENTIALS
THE MINDSET BEHIND OUR DESIGNS
EVERY DROP HAS A STORY
The only way to stop violent bad guys are violent good guys. Whether you like it or not, violence has always been—and always will be—a part of human nature. It’s ingrained in the fabric of our su...
The “Hard Times” mindset is all about turning adversity into strength. It’s a reminder that every challenge we face shapes us into something stronger. In this blog, we’ll dive into the meaning behi...
The unexpected deep meaning and mindset behind our bestseller design "Eyes on the Horizon"
BROTHERS IN ARMS
MORE THAN A BRAND
DISCOVER OUR PATCHES
NOT JUST A BRAND — A WAY OF LIFE
Wearing Brothers in Arms isn’t just about putting on a shirt or hoodie... it’s about living a mindset. Strength, loyalty, and always having your brother’s six. Whether you’ve served or simply know how brutal life can get, if you share the mindset, you belong. Join the Brotherhood - And Wear Your Why.
EVERY DESIGN TELLS A STORY
Everyone is going through something. Every soldier has a mission, and every mission has its story. Our apparel reflects that. All of our designs are hand-drawn, created over countless hours, reminding us to stay focused, to motivate us during dark times, or simply make us laugh. Whether you’re a soldier or a civilian, BIA helps you stay on the path.
Veteran-Owned and Soldier-Tested
Our apparel isn’t just made for the military community; it’s crafted by those who’ve walked the same path. Our team of veterans and active soldiers know what works in the field and in everyday life. Every product is built with durability and attention to detail, designed to last as long as your service demands.
Gear Up, No Matter Where Duty Calls
At Brothers in Arms, we understand that your commitment knows no borders, and neither does ours. Whether you’re at home or on the other side of the world, we’ve got you covered. And the best part: shipping’s on us for orders over 69€. Wherever your mission takes you – Brothers in Arms delivers.
