There are people who seem to have a monopoly on success. No matter what they touch, it turns to gold. And then there are others who keep running into the same wall and eventually give up.
What do you think is the reason for this? Talent? Luck? Good genes? Forget it. The real difference lies deep within your mind. It's your mindset. Your inner attitude determines whether you stay down in the dirt or get back up stronger than you were before.
This is where the concept of the growth mindset comes in. It is the decisive factor for your personal growth. Here, we'll show you how to reprogram your mindset and mentally upgrade yourself.
As a daily reminder, you'll find everything you need in our shop: hoodies, shirts, flags, caps, coins, and more—there's something for everyone!
No Time for the Long March? Here's Your Briefing on the Growth Mindset:
- The core: The growth mindset is the belief that talent is only the starting point. Everything can be learned through discipline and strategy.
- The enemy: The fixed mindset. If you believe, “This is just how I am,” you've already lost. It makes you rigid and afraid of mistakes.
- The strategy: Seek out the pain. If you stay in your comfort zone, you'll stagnate. See mistakes as data, not failure.
- The hack: Never say, “I can't do that. Say “I can't do that yet.”
- The result: Effort beats talent. Always. Your mind is your strongest weapon—keep it sharp.
What is the Growth Mindset? Origin & Definition
What is behind the English term growth mindset? In German, we translate growth mindset best as growth thinking or dynamic self-image.
The concept does not come from some self-proclaimed guru, but from science. Psychologist Carol Dweck from the renowned Stanford University has dedicated her life to this topic. Her research and countless studies have a clear message for all of us:
- Your abilities are only the starting point.
- Talent is overrated – discipline counts.
- Intelligence can be trained like a bicep.

Many people believe that their intelligence, talents, and abilities are innate and unchangeable. Either you have it, or you don't. That is the classic fixed mindset.
That doesn't mean that everyone can become the next Einstein. But it does mean that everyone—absolutely everyone—can massively increase their potential if they are willing to put in the work. In the spirit of Acta non Verba: Once you understand this principle, you will see the world through different eyes.
Growth Mindset vs. Fixed Mindset: The Crucial Difference
It's a battle of mindsets. And you need to know which side you're on.
The difference between a growth mindset and a fixed mindset is not just a matter of research and science. It determines how you cope with everyday life. It is the complete opposite in the perception of reality.
People with a fixed mindset:
- go on the defensive. Their ultimate goal: don't look stupid.
- avoid risks.
- give up when faced with resistance.
- see success as confirmation, failure as disaster.
The problem: if you believe your abilities are fixed, then any criticism is an attack on your personality. This makes you rigid. This makes you fragile.
People with a growth mindset fight their inner demons:
- go on the offensive. They know they haven't reached their goal yet.
- ask for feedback, even if it hurts.
- see effort as necessary.
- admire excellence in others in order to learn from it.

The Best Growth Mindset Quotes
Sometimes all you need is one sentence to flip the switch in your head. A good quote is like a mental espresso. It makes you feel like you're back in control.
Here's some ammunition for your daily motivation:
“Whether you think you can or you think you can't, you're right.”
— Henry Ford
“I've missed over 9,000 shots in my career. I've lost almost 300 games. Twenty-six times, I've been trusted to take the game-winning shot, and I've missed. I've failed over and over and over again in my life. And that is why I succeed.”
— Michael Jordan
“It doesn't matter how hard you can hit. What matters is how many hits you can take and still keep going.”
— Rocky Balboa
“Don't be one of those who celebrate the outcome. Be one of those who love the process.”
— Carol Dweck
Save these quotes. Write them on your mirror. Read them when it hurts.
Growth Mindset Put to the Test: How Do You Deal with Stress?
True character shows itself when the pressure mounts. Challenges and stress are the ultimate test of your attitude.
In a fixed mindset, stress means, “I'm overwhelmed, I'm not good enough.” Cortisol levels skyrocket, you freeze up.
In a growth mindset, the same stress means, “This is hard. Good. I'm learning something here.” Your body prepares for performance, not flight.
There's no shame in finding yourself in a fixed mindset. We all have those moments. But it's your duty to recognize them and flip the switch.
Learning a Growth Mindset: 5 Tips for your Mental Training

Theory is good, practice is better. You can read a manual on warfare, but that doesn't make you a soldier. You have to get out into the field. Your brain is plastic. That means it can be shaped. Here are 5 concrete tips on how to break old patterns and learn a real growth mindset.
- The “Yet” Principle (The Power of Yet)
Pay attention to your language. Words shape your reality. When you say, “I can't do that,” you're putting an end to it. The game is over. When you say, “I can't do that yet,” you're opening a door.
- Celebrate Your Mistakes
That sounds paradoxical, doesn't it? We are conditioned to hide our mistakes. But in the growth mindset, mistakes are pure gold.
If you never fail in training, you're not training hard enough. If you never fall flat on your face in business, you're not taking any risks. Analyze your failure soberly: What have I learned? What will I do differently tomorrow?
- Seek out Discomfort (the Daily Exercise)
Growth only happens outside your comfort zone. Period. If everything feels easy, you're running on autopilot. Make the following exercise a habit: Every day, do something that annoys you, that is difficult, or that you respect.
- Feedback is Not an Attack
Change your thoughts about criticism. When someone tells you what you're doing wrong, they're not attacking you as a person. They are showing you a blind spot in your system. Thank them. Don't be a little kid who sulks. Be a professional who wants to improve.
- Set Goals that Scare You
If your goals don't make you nervous, they are too small. People with a growth mindset set standards for themselves that they don't yet know how to achieve.
Growth Mindset in a Team and at Work
You're not fighting alone. Whether in a sports club, in your unit, or in the office, the greatest victories are achieved as a team. A lone fighter with the right mindset is dangerous. A whole group with this attitude is unstoppable.
At Brothers in Arms, the rule is: we don't leave anyone behind who is willing to work on themselves. Our interactions—whether in the gym or in the community—are based on honesty. We share our experiences, both good and bad.
Conclusion: A Growth Mindset is Your Decision
Now it's up to you. Learning a growth mindset is a way of life. Today, you have a choice: Do you want to be the type of person who gives in to every obstacle and looks for excuses? Or do you want to be the type who accepts the challenge, who grows and who inspires others to do the same?
At Brothers in Arms, we believe in actions, not words. Your potential is unknown until you start working seriously on it. Are you ready to take the next step?
Equip yourself not only mentally, but also physically. Show the world that you are ready to fight. Get the equipment that matches your new mindset!
Frequently Asked Questions About the Growth Mindset
How Long Does it Take to Learn a Growth Mindset?
Don't kid yourself: this is not a sprint, it's a marathon. There is no switch you can flip and be done with it. It is a daily development. Old habits and thought patterns are stubborn. Expect to have to practice again and again.
Am I a Failure if I Fall Back into a Fixed Mindset?
No. We're all only human. Even the toughest fighters have moments of doubt. The difference is that people with a growth mindset don't stay there.
Will a Growth Mindset Also Benefit Ne in My Job or Relationship?
Absolutely. This mental weapon is universally applicable. At work, it helps you climb the ladder faster and cope better with stress because you see problems as challenges. In relationships, it leads to fewer arguments and more growth because you don't take criticism personally, but see it as an opportunity to improve together. It is the key to success in every area of life.












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