More Than a Brand - A TEAM
At Brothers in Arms, we’re more than just a brand – we’re a team. Many different people, same values. United by a mindset of putting the mission first, supporting those around us, and letting our actions speak louder than words. We pour that same mentality into everything we do. No matter if it's a shirt, patch or one of our free blog articles to help you guys. If that mindset resonates with you, welcome to the team.
A DEEP CALLING
As a kid, I always felt a deep calling to stand up for what’s right. Helping others is important, but sometimes there will be bad guys standing in the way. You can’t protect anyone if you’re not strong enough to protect yourself, if you’re not strong enough to face evil, or capable of using violence when needed. That’s why I set my sights on the German Paratroopers, and in early 2017, I made that dream a reality.
NOT JUST A JOB
When I joined the German military, I quickly learned that being a soldier wasn’t all glory and medals. It was hard, relentless work. Being a soldier isn't just a job, it becomes your life. But the mission-first mentality, the constant obstacles, and weeks in the field running on just 4 hours of sleep, instant coffee and energy bars taught me something crucial: we’re not defined by what we want, but by how we handle what life throws at us.
That’s when the idea for Brothers in Arms popped into my head. Maybe the lessons I learned in the military weren’t just for me and my teammates, but for everyone. So, I figured, why not put those experience and lessons into something real? Something you can wear, bring with you and take a look at when you're struggling to see the light at the end of the tunnel. Patches, t-shirts, and gear to remind us all to keep pushing, stay strong, and never forget what we’re fighting for.
A NEW PURPOSE
When I transitioned out of the military, I was both honored and humbled to find that the principles I had learned while serving could be channeled into building this company. With the support of an incredible team, we now craft our products with the same dedication and precision that I once poured into preparing field exercises and training my men. We care for our fans and customers with the same passion we had for looking after our brothers and sisters in arms.
OUR MISSION
At Brothers in Arms, our mission is clear: to help you become the best version of yourself. Perfection may be a hard goal to reach, but here at BIA, we strive for it every single day. Together, we’ll push boundaries, overcome challenges, and keep moving forward—because that’s what it means to be Brothers in Arms.
A DEEP CALLING
As a kid, I always felt a deep calling to stand up for what’s right. Helping others is important, but sometimes there will be bad guys standing in the way. You can’t protect anyone if you’re not strong enough to protect yourself, if you’re not strong enough to face evil, or capable of using violence when needed. That’s why I set my sights on the German Paratroopers, and in early 2017, I made that dream a reality.
NOT JUST A JOB
When I joined the German military, I quickly learned that being a soldier wasn’t all glory and medals. It was hard, relentless work. Being a soldier isn't just a job, it becomes your life. But the mission-first mentality, the constant obstacles, and weeks in the field running on just 4 hours of sleep, instant coffee and energy bars taught me something crucial: we’re not defined by what we want, but by how we handle what life throws at us.
That’s when the idea for Brothers in Arms popped into my head. Maybe the lessons I learned in the military weren’t just for me and my teammates, but for everyone. So, I figured, why not put those experience and lessons into something real? Something you can wear, bring with you and take a look at when you're struggling to see the light at the end of the tunnel. Patches, t-shirts, and gear to remind us all to keep pushing, stay strong, and never forget what we’re fighting for.
A NEW PURPOSE
When I transitioned out of the military, I was both honored and humbled to find that the principles I had learned while serving could be channeled into building this company. With the support of an incredible team, we now craft our products with the same dedication and precision that I once poured into preparing field exercises and training my men. We care for our fans and customers with the same passion we had for looking after our brothers and sisters in arms.
OUR MISSION
At Brothers in Arms, our mission is clear: to help you become the best version of yourself. Perfection may be a hard goal to reach, but here at BIA, we strive for it every single day. Together, we’ll push boundaries, overcome challenges, and keep moving forward—because that’s what it means to be Brothers in Arms.
For Those Who Serve, Wherever They Are.
Wear Your Why, Wherever You Go.
At Brothers in Arms, we’re more than just a clothing company—we’re a brotherhood. Founded by veterans and active soldiers, we know firsthand the mindset, loyalty, and camaraderie that come with serving. Our shirts, hoodies, and gear are designed to capture the spirit of military life and tell the story of those who wear them. Whether you’re on the front lines or back at home, we’ve got you covered. And we mean that literally. No matter where you are, from bustling cities to remote outposts, we deliver to every corner of the globe. Wear your story, wear your mindset—because your service knows no borders, and neither do we.
EVERY DESIGN TELLS A STORY
Everyone is going through something. Every soldier has a mission, and every mission has its story. Our apparel reflects that. All of our designs are hand-drawn, created over countless hours, reminding us to stay focused, to motivate us during dark times, or simply make us laugh. Whether you’re a soldier or a civilian, BIA helps you stay on the path.
Veteran-Owned and Soldier-Tested
Our apparel isn’t just made for the military community; it’s crafted by those who’ve walked the same path. Our team of veterans and active soldiers know what works in the field and in everyday life. Every product is built with durability and attention to detail, designed to last as long as your service demands.
Global Delivery — No Soldier Left Behind
No matter where you are stationed or deployed, our team makes sure that your gear gets to you. Whether it’s an isolated outpost or just a few blocks from our base in Germany, we deliver worldwide. Distance is never an obstacle when it comes to serving those who serve.
Standing Strong for Our Veterans’ Mental Health and Future
At Brothers in Arms, we believe that the battle doesn’t end when our soldiers come home. Too many of our brave veterans face the silent struggle of PTSD, and we’re committed to making a difference. For every purchase you make, a portion goes directly to providing vital psychological support to those who’ve sacrificed so much. Together, we can help prevent PTSD and give our heroes the care they deserve. Your support means the world to us – and to them.
21.000€+
DONATED FOR VETERANS
3.000+
MONTHLY LOYAL CUSTOMERS
40.000+
ORDERS SINCE 2017
Going trough something? We want to help.
OUR MINDSET BLOGS
Energy is everything. But how can you control it? From the office to the battlefield, discover how to positively manipulate you and others. Ready to learn how?
How to Stop Depression in Its Tracks
Feeling stuck or down? We often overlook how valuable life truly is. What if you saw it differently? This shift in perspective could change everything – and it’s easier than you think.
15 Powerful Spartan Rules of Life
15 short but effective Spartan rules of life that are guaranteed to get you ahead.
Partnership with the Association of German Combat Veterans
The mission extends beyond the battlefield.
Our soldiers and veterans, who have served with honor and dedication, deserve not only our respect but our active support. That’s why we are proud to announce our partnership with the Association of German Combat Veterans. Their unwavering commitment continues to provide vital support to veterans in need, offering fast and efficient assistance to those suffering from trauma or injuries.
As part of this collaboration, members of the Association will receive an exclusive discount code, granting them a special offer in our store. In addition, a portion of the proceeds from these purchases will be donated to support the important work of the Association.
To learn more about the Association and their efforts, click here (Website is in German).
Contact Us
Do you have any question?
We're here to help! Whether you're curious about our latest gear, need assistance with an order, or just want to chat about tactical equipment, our team is ready to assist. Don't hesitate to reach out through our contact form - we'll get back to you promptly with the information you need. Your inquiries help us serve you better, so fire away!